About us at Billy Goat Bicycle Co.

We’re a fun, creative, and unique team of bike enthusiasts that love what we do. Our shop was started by two brothers who have made bicycles their life. We’re here to serve anyone and any bike in our community. To us this isn’t a job, it’s a passion.

Dirk Sprogoe

Dirk has been working in the local St. Louis Cycling scene for the past 30+ years. He started racing road bikes at 14, at which point the love affair with bikes began.  By the time he was 18, he was working at one of the area's premier bike shops. The experience that he gained over the next 20 plus years has given him a tremendous amount of hands-on experience. From custom bike fitting, bicycle mechanics, merchandise selection, to managing a multi-store shop, Dirk’s done it, and if he doesn’t know the answer, he always seems to have a connection to the source for the answer.  His deep love of the culture of cycling has also turned him into a bit of a bike collector. If you like old vintage bikes, ex-professional team bikes, vintage cycling gear, or old cycling magazines, you should come by and see some of the collection. From his first few days of working in the bicycle industry, he remained hooked, and it was always his goal to open his own store. With his brother and business partner, Sven Sprogoe, they are proud to run Billy Goat Bicycle Company. Their integrity, honesty, and commitment to being involved in the local St. Louis cycling scene is the foundation of what the store is built on.

Sven Sprogoe

Sven has been racing his bike since he was 15 years old. Both he and Dirk shared a love for the speed, the independence, and the competition that bicycles gave them. They weren’t just brothers; they were teammates, training partners, and best friends. During many of those long rides, or road trips to races elsewhere, the Sprogoe brothers often imagined their very own store, Billy Goat Bicycle Company is even better than they imagined.  Sven spent nearly eight years working bicycle retail while racing and finishing college. He’s been active in the St. Louis cycling community ever since. He’s built a reputation amongst other racers as a strong, smooth, smart, and extremely competitive racer. Bicycles have always been a part of his life, and the dream to one day own a shop, was one that he approached with the same tenacity that he relies on when he races. His interest goes beyond just racing and race bikes, he’s got four girls and a wife that have all taken to riding bikes for fun and fitness.

Chloe Biundo

Chloe joined us mid-summer in 2022 and we instantly became a better shop upon her arrival.  It was as if she was woven into our DNA, as if she’d been here from the very beginning.  She instantly saw areas where our shop could use improvements, and also where we could use a little organization.  She brings a wealth of knowledge to the shop, and she sets the bar for the rest of our service team.  Beyond being an amazing technician, she’s also a creative spirit, great cook, even better pastry chef, and self-made barista, and in our book, those result to a winning combo.

Kellen Baum

Kellen is one of our “little” protégés, we say little, but he’s nearly 6’3”, which makes him seem older than he really is.  Upon first glance, you’d actually expect to see him with a surfboard under his arm, but he assures us that he’s no surfer bum.  We are really happy having him here at the shop, and also racing for us as part of the Saint Louis Cycling Club.  Kellen has this eagerness to learn everything about bikes, almost like an excited little puppy, that it just can’t help but get you excited too.  It doesn’t matter if it’s a road bike, mountain bike, or anything in between, if it’s got two wheels, pedals and some handlebars, you can expect to see him riding it.  Kellen rides bikes simply for the pure joy of riding bikes, he loves the thrill, he loves the challenge, but most of all, he just likes the way the world looks from his bicycle.

Ben Lake

Ben comes to us after a hiatus from the bike industry, and we’re really excited to have him back.  Ben’s a Boy Scout, literally, and he certainly embodies the Scout slogan “Do a Good Turn Daily”, meaning that he does something to help others each and every day.  Some days it is doing something for the shop, but more often than not, he’s doing something amazing for one of our customers.  He brings a whole host of handy-man skills to the shop, so we keep giving him projects that utilize those skills.  He also challenges us to be a better shop, and we think that we’ll become a better shop with Ben wrenching for us.

Dave Snead

Dave is one of the friendliest people you will ever meet. The person that came up with the quote, “Don’t trust anyone with a beard,” clearly had never met Dave before. Dave gets excited about every facet of cycling, whether loaded down bike touring, European road racing, or cyclocross. He’s been in the bicycle business for the past fifteen years, and there isn’t much that he can’t tackle on his own. Dave spent his younger days with competitive swimming.  Perhaps after too much chlorine or too many laps in the pool, he decided to hang up the Speedo and put on the Spandex(figuratively, Dave would never wear spandex). It didn’t take too long and the bike bug bit Dave and he’s never looked back. There isn’t much that Dave likes more than bikes, other than perhaps his wife, his furry babies, and a delicious beer..

William Nussbaum

Max M.

Cool, fast, handsome, brilliant, and the person who wrote this bio are adjectives that describe Max quite well. Max started racing mountain bikes at the end of the 2021 season, and he hasn’t stopped since. In the spring of 2022, Max cold called bike shops until one of them would take him in, then that shop sold and he ended up here. (Probably for the best)